SHRMA Meeting- June 2021

June 17, 2021
12:00 PM - 1:00 PM

Virtual Meeting

Venue website

Imagine Salina: Pairing Marketing and Data to Drive Workforce Development Initiatives

Salina has an amazing story to tell in terms of the quality of life, amenities, and opportunity it has to offer individuals and families who live here. Sometimes really telling that story in effective and meaningful ways is not always easy to juggle for employers and HR managers who are recruiting talent. The Imagine Salina campaign has sought out to create tools and resources for our area employers and HR professionals that helps them in their talent attraction and retention efforts. Great marketing collateral, along with data driven programming and policy, can all come together to really bolster workforce development initiatives.

By the end of this session, attendees will be able to:

  • Understand the data that drives the Imagine Salina campaign and its objectives
  • Know how to access resources and support from the Imagine Salina website
  • Be able to pair Imagine Salina collateral with existing company benefits and marketing in order to create a powerful recruitment package
  • Feel more confident in providing information and answering questions about the Salina community


Renee Duxler is an MSW and has been a social worker, business woman, and community developer in Kansas for over 18 years. She is a graduate of both Kansas State University and Newman University, and has extensive experience in policy, research, development, and public relations. Renee has spent most of her career in Wichita, KS working in HIV/AIDS care, early childhood development, and domestic violence advocacy, along with work in community development and urban planning. Renee is the co-creator of the “Ceiling Breakers” podcast, served on the Wichita Metropolitan Planning Commission, and was awarded a Leader in Diversity by the Wichita Business Journal in 2018.

Renee currently serves as the Director of Economic & Workforce Development at the Salina Area Chamber of Commerce where she manages the Imagine Salina campaign, and is involved in creating workforce readiness and recruitment policy & programming. Renee is also on the SHRMA Board of Directors, and is Chair of the Workforce Readiness Committee. She is very passionate about creating economic opportunity for individuals and families, and is excited to be in Salina during this time of growth and momentum.

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Meeting Link:

Meeting Number: 126 387 1157

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Conference Line Information:

  • Conference Number: +1 (408) 418-9388
  • Conference ID: 126 387 1157 #

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$10.00 Non-member Registration (limit one event per guest)

$0.00 Member Registration - No Meal